Japanese Men have “cake shame”

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Apparently, Japanese men are too embarrassed to eat cakes and sweets in public, so a bakery set up a deal where they disguise cakes and pastries as burgers and fries.

“The French fries look like the real thing but are actually custard cream covered in starch powder and deep-fried. The fries, diners are told, are delectable when topped with ketchup. Without exception, every item on the menu is a sweet of some sort.”

READ: Treehugger: Trends in Japan: Sweets in Disguise

(via)