witz.org does not fully endorse the NYC blog Gothamist (it’s tone trys to be neutral, but ends up being condescending from time to time), we do find it to be very useful.
To that end, if you have your own website, witz.org encourages you to read Gothamist’s What Not to Do When You Blog, which is a finely written guide for bloggers and jerks with vanity sites. This rule is probably most important:
“2. Therefore, for the love of God, do not write about yourself. Do not write about your friends. Do not write about your family. Do not write about your pets. Or airport travels. Do not write about that girl at the bodega on 4th avenue and how she’s giving you the eye. Do not write about your dates. Pick a real subject or series of subjects and stick to it